That’s a lot of money, and companies like MUFG Union Bank, Nordstrom and Swisscom are ensuring
that software applications and services keep them at the forefront of this new reality. Reaching
customers through these growing channels and keeping them satisfied with amazing experiences
will become a default practice for any successful business.
This means that software development organizations will be under increased pressure to deliver a
new generation of software apps—and the Application Programming Interfaces (APIs) required by
external partners—to build an ecosystem of value around the connected product.
